Archive: December, 2011

Great Admissions Presentation Tool – Free for Educators

Posted on 12/21/11 by robsmith No Comments

I am always looking for great marketing tools for little or no money. A college friend of mine is CEO of Leave Your Mark Marketing Solutions and always seems to find the coolest tools to use. He developed a presentation for his company using an online service called Prezi. Take a look at the video […]

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Is Your University President Afraid of Social Media?

Posted on 12/16/11 by robsmith No Comments

When Facebook started their Fan Pages, I knew the institution I worked for needed a presence. We already had a group page, but this was not as slick as the Fan Page. This created a more polished look. The institution was going through some management changes and I had to present the idea directly to […]

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Cool Video From Minnesota's Carlson School of Management

Posted on 12/09/11 by admin No Comments

This is just a really cool video from a group at the University of Minnesota’s Carlson School of Management. I’m always amazed they are able to pull these things off.

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Joint Admissions Agreements – The Key For Enrollment Success

Posted on 12/07/11 by admin No Comments

Growing institutions always have a very vibrant and active joint admissions agreement program. The environment today is very competitive and more students are electing to stay at home (community college/two-year college) to cut costs. In my career, I have established nearly sixty degree completion (articulation) agreements. All of these agreements were on the professional school […]

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Develop a Common Look for All Marketing Pieces

Posted on 12/06/11 by admin No Comments

A common theme with your marketing materials should be a priority. This does not mean that all the brochures need to look the same but they need to have the same common design. Continuity brings everything together and does a better job of branding your message. You don’t have to go in and revamp and […]

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3D Housing Website at University of Rochester

Posted on 12/01/11 by admin No Comments

When I worked as an enrollment administrator, we developed an interactive DVD (when this was cutting edge technology) that not only featured our Admissions video, but a ton of other content. Part of that content was specific information and videos on the apartment communities in the area around the campus. Since we did not offer […]

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