Archive: February, 2012

UPenn and the Likely Letter Video – What An Awesome Idea!

Posted on 02/22/12 by admin No Comments

A recent tradition at the University of Pennsylvania is the “Likely Letter.” This is a great way to invite a specific group of applicants to join the ranks of all other incoming freshmen. I absolutely love it. From the Daily Pennsylvanian: In particular, the Office of Admissions focused its likely campaign this year on students […]

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Recruitment Strategies for Your Admissions Staff

Posted on 02/11/12 by admin No Comments

When your recruiters fan out to high schools, colleges or other prospective student events, how do they present themselves? What does the display look like? Is it inviting to the prospective student? The representative must be engaging and gregarious, but do the marketing materials tell your whole story? I have modified a recent blog post […]

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Is Customer Service Dead?

Posted on 02/07/12 by robsmith No Comments

Is customer service dead? We have all had bad experiences with call centers and unknowledgeable sales people. Simply go into any major department store chain and ask about a product. The blank stare from the employee will tell you the whole story. I bought a new iMac this week and wanted to connect my stand-alone […]

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